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Engaging customers through video content

Video marketing is one of the most efficient and cost-effective ways to reach, engage, and convert potential customers. According to Wyzowl, 80% of marketers say that video content has helped them directly increase sales. That’s because videos are able to communicate messages in a way that text and static images cannot. In this blog post, […]

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Why two-factor and two-step authentication matter

Two-factor authentication and two-step authentication are both vital for data security. But what’s the difference between them? Is one authentication process better than the other for your business? In this blog post, we will break down the differences between two-factor authentication and two-step authentication to help you decide which is more suitable for your needs. […]

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What’s new with MS Excel 2021 for Windows?

Microsoft Excel is a powerhouse in data management and analysis. With each new release, it becomes even more powerful. The latest version, Excel 2021 for Windows, includes many new features and functions that will make your life easier. Here’s how to make the most of them. Features exclusive to Excel 2021 for Microsoft 365 The […]

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How to pick the best cloud service model for your business

There is an overwhelming number of cloud computing services today, so how should you go about selecting the right one for your business? In this blog post, we will discuss the different types of cloud computing service models, their benefits, and some factors to consider when choosing one for your business. 1. Software-as-a-Service (SaaS) SaaS […]

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How to securely and effectively collect customer data

Customer data is one of the most valuable resources in business today. It helps companies better understand their clients’ needs and interests. However, before companies collect, use, and generate revenue from customer data, they must ensure compliance with data protection laws. Keep in mind these data collection tips to avoid legal fines and penalties. 1. […]

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Why your business needs an IT security audit

Over the years, the online business landscape has evolved due to rapid advances in computer technology and the introduction of cloud-based resources that have provided organizations with a viable IT environment to help them manage online operations efficiently. However, as companies build their online infrastructure, they open themselves up to various cyberthreats that can adversely […]

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6 Features to consider when choosing a Wi-Fi router

Are you in the market for a new Wi-Fi router? If so, there are some features that you need to keep in mind before making your purchase. Not all routers are created equal, and each one has its own set of benefits and drawbacks. In this blog post, we will discuss some of the most […]

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Is your data’s ‘armour’ as impenetrable as you think?

As mentioned in previous Castlerock newsletters, the Covid era has seen a rapid shift in the way companies manage their day-to-day operations. One of these ‘pivots’ has been the moving of data into cloud-based applications in the assumption that this vital intellectual business property is protected, no matter what.

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Microsoft Office Delve is useful for SMBs

Microsoft 365 is a cloud-based productivity suite used by many small- and medium-sized businesses (SMBs). It comes in a wide variety of subscription plans, making it a popular choice for businesses. However, users have expressed some security concerns about storing and accessing data on this platform. Microsoft addresses this issue with Office Delve. What is […]

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Is your web browser safe?

Web browsers are your gateway to the internet, which is why you should be concerned about how they store and transmit sensitive data. And as cybercrimes become prevalent, you need a browser packed with reliable security features to ensure safe and secure browsing. Read on to learn which are the safest web browsers to use. […]

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